DMI Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing offered by the Digital Marketing Institute aims to equip you with comprehensive knowledge of digital marketing practices and strategies to enhance a business's digital marketing endeavors.

Course Description

Developed by the DMI and regularly updated to align with contemporary standards, this 30-hour course is ideal for individuals seeking a broader comprehension of digital marketing but lack the availability for traditional classroom learning.

Ready to pursue a Professional Diploma in Digital Marketing through the DMI? Enroll today!

Modules Covered

Professional Diploma in Digital Marketing Syllabus

The curriculum for the Professional Diploma in Digital Marketing is up-to-date and regularly reviewed by the DMI. Were you aware that they collaborate with major digital corporations like Google, Facebook, Twitter, and LinkedIn through their Syllabus Advisory Council? This ensures that the course content remains dynamic, pertinent, and current.

Syllabus

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) with Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy

February 2021 Update

The following have been incorporated into the DMI Professional Diploma in Digital Marketing

8 new soft skills including “The Art of Persuasion”
Improved UX and supporting content library
Interactive practical exercises to test your new skills
The newest digital platforms, including Tik-Tok
Added platform walkthroughs
Additional B2B marketing content learning
Any upgrades of the course are also included in your membership once you have passed
Plus lots more!

Professional Diploma in Digital Marketing Exam Details

The Digital Marketing course is evaluated through a three-hour exam, facilitated by a computer-based testing partner, Pearson Vue. To pass the exam, you must get a minimum score of 60%.

The examination fee is encompassed within the course fee. However, if you require additional attempts due to unsuccessful results, a fee of £45 will be charged directly to Pearson Vue when scheduling your retest.