DMI Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing from the Digital Marketing Institute covers digital marketing practices and strategies. This course teaches you everything you need to know about digital marketing!

Course Description

Unlock your potential in an exciting industry with the Professional Diploma in Digital Marketing offered by DMI. This 30-hour course is carefully designed and regularly updated by experts in the field to meet current standards. It is a great option for marketers who want to keep their skills current.

Explore various digital marketing topics in a detailed curriculum. These topics include content marketing, social media, SEO, Google Ads, email marketing, website optimisation, Google Analytics, and digital marketing strategy.

What sets this course apart is its dynamic syllabus, regularly reviewed by the DMI in collaboration with major industry players like Google, Facebook, Twitter (X), and LinkedIn. This ensures that you receive cutting-edge knowledge aligned with industry trends.

The February 2021 update introduces exciting enhancements, including eight new soft skills such as "The Art of Persuasion," improved user experience, interactive practical exercises, integration of emerging platforms like TikTok, comprehensive platform walkthroughs, additional B2B marketing content, and continuous upgrades included in your membership post-course completion.

At the end of the course, there is a three-hour computer-based exam with Pearson Vue. You need to score at least 60% to pass. The exam fee is included in the course fee. If you need to retake the exam, there is a small fee of £45 payable directly to Pearson Vue.

Advance your career and secure your future by learning new skills with the DMI Professional Diploma in Digital Marketing.

Modules Covered

Professional Diploma in Digital Marketing Syllabus

The curriculum for this diploma is up-to-date and regularly reviewed by the Digital Marketing Institute. Did you know they work with big digital companies like Google, Facebook, Twitter, and LinkedIn through their Syllabus Advisory Council? This ensures that the course content remains dynamic, pertinent, and current.

Syllabus

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) with Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy

February 2021 Update

The following have been incorporated into the DMI Professional Diploma in Digital Marketing

8 new soft skills including “The Art of Persuasion”
Improved UX and supporting content library
Interactive practical exercises to test your new skills
The newest digital platforms, including Tik-Tok
Added platform walkthroughs
Additional B2B marketing content learning
Any upgrades of the course are also included in your membership once you have passed
Plus lots more!

Professional Diploma in Digital Marketing Exam Details

The Digital Marketing course is evaluated through a three-hour exam, facilitated by a computer-based testing partner, Pearson Vue. To pass the exam, you must get a minimum score of 60%.

The examination fee is encompassed within the course fee. However, if you require additional attempts due to unsuccessful results, a fee of £45 will be charged directly to Pearson Vue when scheduling your retest.