Course Description

Search marketing is a crucial asset for businesses of all types. Recognising the importance of proficient search marketing professionals, companies aim to enhance their success in digital marketing.

The Digital Marketing Institute (DMI), a well-respected industry authority, has developed this professional qualification in search marketing. If you seek to acquire the essential skills in search marketing, elevate your employability, and boost your company's engagement, you've come to the right destination.

Interested? Sign up today and become a Certified Marketing Specialist!

Modules Covered

DMI Certified Search Marketing Specialist Syllabus

Introduction to Search Marketing
SEO Set up
SEO Content
SEO Workshop
Paid Search
Display Advertising
Analytics with Google Analytics
Strategy & Planning

What topics are covered in the Certified Search Marketing Specialist distance learning course?

Embark on a journey through 30 hours of industry-recognised course material, divided into 10 easily manageable modules, to become a proficient search marketing expert.

Commence with an overview of the fundamental concepts of search engine marketing.
Progress to exploring SEO setup and its associated principles concerning Search Engine Optimisation.
Advance to understanding SEO content, emphasising the significance of disseminating pertinent content marketing messages to amplify search traffic and engagement.
Participate in a practical SEO strategy workshop to reinforce the knowledge gained from the SEO Setup and Content modules.
Delve into paid search, encompassing Google Ads, conversion tracking techniques, and integration with your analytics account.
Examine display advertising campaigns from inception through optimisation to reporting.
Attain a comprehensive comprehension of video advertising, encompassing video hosting and mobile platforms.
Master the setup of analytics and explore its extensive array of features and capabilities.
Proceed to an in-depth examination of analytics, learning how to scrutinise and deliver meticulous conversion reports.
Conclude with a module on strategy and planning, discovering how to formulate a search strategy utilising the PROPEL model and uncovering the pivotal elements of a successful social strategy and ROI.

Details of the DMI Certified Search Marketing Specialist Exam:

The assessment for this Digital Marketing course consists of a three-hour exam administered by a computer-based testing partner, Pearson Vue.

To pass the exam, a minimum score of 60% is required, and the examination fee is included in the course fee. Additional attempts due to unsuccessful tries will necessitate a fee of approximately £45, payable directly to Pearson Vue when scheduling a reattempt.

Accreditation

Fully Accredited

This nationally accredited course underscores the significance of search marketing as an essential instrument for diverse companies. Recognising the demand for proficient marketing experts well-versed in search marketing, businesses seek to enhance their success in the realm of Digital Marketing.

Developed by the renowned Digital Marketing Institute (DMI), this professional qualification in search marketing ensures you acquire the requisite skills. By enrolling, you not only enhance your employability but also elevate your company's engagement.

Ready to take the leap? Enroll today and emerge as a Certified Marketing Specialist!

Benefits

Course Access: 6 months
Accredited by the DMI
Join a community of over 615,000
Incl. 12 Months DMI Membership

Eligibility

Please note this is a paid qualification, therefore you will have to pay the course fee in order to start studying.

Is the DMI Certified Search Marketing Specialist course a good fit for you?

Are you seeking to distinguish yourself in the marketing sector by focusing on search marketing? If the answer is yes, then this course is tailor-made for you.

With no prerequisites required, this course is ideal for individuals with limited marketing experience. Moreover, if you're a business owner, this course offers an opportunity to internally upskill your employees, particularly in the dynamic landscape of marketing, where proficiency in search marketing is pivotal for business enhancement.