Course Description
Are you aspiring for a strategic role in the digital industry? Your search ends here. This meticulously crafted course equips you with essential knowledge to kickstart an exhilarating career journey. Delve into the intricacies of planning and implementing digital marketing strategies in today's digital landscape, understanding their paramount significance.
Endorsed by the Digital Marketing Institute, renowned for its unparalleled global standards in digital marketing education, the Professional Diploma in Digital Strategy and Planning holds prestigious recognition worldwide.
Modules Covered
Certified Digital Strategy & Planning Specialist Syllabus
Learning Outcome
- A comprehensive exploration of digital strategy and planning, tracing the evolution from traditional marketing methods.
- Utilising traditional communication channels to craft compelling messaging for products, services, and brands.
- Adapting digital communication strategies to suit the preferences of your target audience.
- Understanding the fundamentals of SEO, PPC, and other critical digital channels.
- Exploring various digital display advertising platforms, encompassing video and in-app advertisements.
- Incorporating social media platforms into your overarching digital marketing strategy.
- Leveraging cost-effective digital marketing tools like social media platforms and paid channels.
- Navigating the challenges associated with integrating digital communications and ensuring online safety and security.
- Recognising potential risks such as identity theft, social engineering, fraud, malware, hacking, and more.
- Gaining proficiency in analytics and comprehending the advantages of implementing a formal analytics program.
- Formulating an organisational strategy, utilising the skills and insights acquired throughout the course.
- DMI Membership.
Course Modules
- Introduction
- Traditional Communications
- Digital Communications
- Digital Channels
- Automation & Communication
- Budget & Resourcing
- Big Data & Analytics
- Digital Leadership
- Strategy Formulation & Plan
Certified Digital Strategy & Planning Specialist Exam Details
This Digital Marketing course is assessed by a three hour exam, administered by a computer-based testing partner (Pearson Vue).
You will need to achieve a minimum of 60% to pass the exam and your examination fee is included in the course price. Subsequent re-sits due to failed attempts will incur a fee of approximately £45, paid directly to Pearson Vue when you book your repeat attempt.
Accreditation
Fully Accredited
This course is nationally accredited by DMI - Digital Marketing Institute
The Digital Marketing Institute (DMI) is responsible for setting the global standard in digital marketing certifications. As an awarding body, DMI has certified over 55,000 graduates globally and continuously updates its curriculum to meet the changes in the industry.
Benefits
- Delivery Method: Online
- Exam: Included
- Accredited by the DMI
- Incl. 12 Months DMI Membership
Eligibility
Please note this is a paid qualification, therefore you will have to pay the course fee in order to start studying.
Is the DMI Certified Digital Strategy & Planning Specialist course suitable for me?
Anyone aiming to enhance their skill set in digital marketing or embark on an exciting career in the field should consider enrolling in this course.
No prior work experience or qualifications are necessary for enrollment, making it an excellent starting point for pursuing a strategic role in digital marketing.
