Course Description
This course begins by exploring TikTok's history, user demographics, and the three key business advantages it provides. Practically, we will guide you through setting up your TikTok Business account and optimising your profile.
You’ll learn how to create engaging content for both current and prospective customers, understand your target audience, develop your content strategy, and collaborate with influencers.
TikTok ads are designed to raise awareness of your business or promote your products and services. We will cover the significance of advertising campaign strategies on TikTok, whether for one-time promotions, ad groups, or collections of ads.
Finally, we will demonstrate how to utilise TikTok’s analytics tools to track your advertising success and leverage insights for more effective future campaigns.
Learning Objectives
By the end of this course, you will be able to:
- Grasp the business advantages of the platform and learn to create and optimise a business profile.
- Develop a brand identity, formulate a content strategy, and collaborate with influencers.
- Learn to plan and establish effective advertising campaigns.
Modules Covered
- TikTok Basics
- Using TikTok for Business
- TikTok Ads
Accreditation
Our IIRSM & CPD approved courses are owned by VideoTile Learning Ltd and distributed under licence.
Benefits
- Flexibility to progress through modules at your own pace.
- Efficiency in learning and skill acquisition.
- Cost-effective training solution.
- Ability to fit training around work and personal commitments.
Eligibility
This course is designed for anyone involved in online business promotion and marketing.
