Specifically, we'll examine Facebook, Instagram, and LinkedIn in detail. This E-Learning course on Social Media Marketing will explore the primary business advantages, including how social media can offer valuable market insights and position your company as an influential entity.
The course will delve into the industries that heavily utilise social media marketing, such as entertainment, real estate, recruitment, lifestyle and travel, health and wellness, and fashion and beauty.
You'll receive guidance on initiating your social media marketing journey, including selecting the most suitable platforms. Discover effective strategies for running campaigns with compelling content and visuals and evaluating campaign performance.
Furthermore, the course will provide insights on crafting a social media Policy and leveraging social media for internal communication. You'll also learn how to integrate social media into recruitment efforts and train staff to promote your brand.
Given the importance of online security, essential security measures will be discussed. Lastly, you'll gain strategies for managing negative feedback and trolls on social media, along with mastering the T-E-A approach for handling complaints effectively.
