CPD Social Media Marketing

Specifically, we'll examine Facebook, Instagram, and LinkedIn in detail. This E-Learning course on Social Media Marketing will explore the primary business advantages, including how social media can offer valuable market insights and position your company as an influential entity. 

The course will delve into the industries that heavily utilise social media marketing, such as entertainment, real estate, recruitment, lifestyle and travel, health and wellness, and fashion and beauty. 

You'll receive guidance on initiating your social media marketing journey, including selecting the most suitable platforms. Discover effective strategies for running campaigns with compelling content and visuals and evaluating campaign performance.  

Furthermore, the course will provide insights on crafting a social media Policy and leveraging social media for internal communication. You'll also learn how to integrate social media into recruitment efforts and train staff to promote your brand. 

Given the importance of online security, essential security measures will be discussed. Lastly, you'll gain strategies for managing negative feedback and trolls on social media, along with mastering the T-E-A approach for handling complaints effectively. 

• Introduction to Key Social Media Platforms
• Leveraging Facebook, Instagram, LinkedIn, and Twitter for Marketing
• Business Benefits and Market Insights from Social Media
• Choosing the Right Social Media Platforms for Your Business
• Creating Effective Social Media Campaigns
• Developing and Implementing a Social Media Policy
• Using Social Media for Internal Communication and Recruitment
• Training Employees to Enhance Company Promotion on Social Media
• Basic Online Security Practices for Social Media
• Managing Negative Feedback and Complaints Using the T-E-A Approach

Course duration: 50 minutes 
 

The Social Media Marketing course is approved by the CPD certification service.

• Flexibility: Online training allows candidates to learn at their own pace and on their own schedule, accommodating work and personal commitments. 
• Efficiency: With online training, learners can focus solely on relevant modules, maximizing time efficiency and optimising learning outcomes. 
• Cost-effectiveness: Online training eliminates the need for travel and accommodation expenses associated with traditional classroom-based learning, making it a more economical option.