BA (HONS) Business Management (Top Up) - Marketing Pathway

The BA (Hons) Business Management (Top Up) – Marketing Pathway is designed for students who have completed a relevant HND or foundation degree and want to progress to a full honours qualification. This one-year programme develops the essential knowledge and practical skills needed to succeed in today’s fast-moving business and marketing environments.

You’ll explore a wide range of business management topics while focusing on key marketing strategies that support business growth and innovation. Core modules such as International Business, Leadership and Change Management, and Strategic Management build your understanding of global markets, organisational leadership, and long-term planning. Through the marketing pathway, you’ll gain specialist insight with elective modules in Digital Marketing and Strategic Marketing, developing your ability to lead successful campaigns and respond to market trends.

The course combines academic study with real-world work placements, offering valuable practical experience. Learning is delivered through a flexible mix of virtual sessions, academic support, and independent study. You’ll also enhance key skills such as critical thinking, ethical decision-making, and sustainability awareness—all essential for business professionals today.

Graduates are well-prepared for roles in marketing, management, and business consultancy, or for further academic progression such as a postgraduate qualification.